Marketing a home health agency inside the referral rules

Federal anti-kickback law restricts offering or paying anything of value to induce referrals for care paid for by federal health programs. States add their own rules. Agencies should take advice from healthcare counsel on any arrangement.

Practical guardrails

• Pay outside marketing firms a flat fee that does not vary with referrals or admissions.
• Keep gifts and meals for referral sources within the limits your compliance policy sets.
• Leave patient choice with the patient, and document it.

What good marketing looks like

Education about your services, reliable intake and honest reporting back to referring offices. None of that requires paying for referrals. It is also the basis of how LiaisonLift works.